Category: Marketing

Skills And Expertise Needed To Create Your Interior Design Business Website
Interior Design, Marketing

Skills And Expertise Needed To Create Your Interior Design Business Website

Whenever you need or want a new website for your interior design business, there is a number of ways you could approach it. You might attempt to build it yourself, you could employ an individual or you could follow the advice that the web designers at slinkywebdesign.com.au give to anyone who asks them about website design.

That advice is that you have to remember that your website is your online presence and, given how important the internet has become when people are researching companies and businesses, it is essential that your website promotes you in the best possible way.

This means that all possible resources should go into the design of your website so that it loads properly, pages open quickly, everything works on the site, the content and media educate, entertain, and inform visitors, and at all times it operates in a way that will take someone a step forward from being simply a ‘browser’ to a paying client.

The risk of building your own website, or entrusting it to a well-meaning and diligent freelancer, is that the resources available to you and them are simply not sufficient to create a website for your interior design business that is likely to achieve what you want it to. By resources, we are not just talking about the tangible ones like tools, software, and design templates, but intangible ones, which are actually far more valuable.

(more…)

Facebooktwitterpinterestlinkedinmail
By Lux Living
Does Your Landscaping Website Need SEO?
Marketing

Does Your Landscaping Website Need SEO?

If you do a search on Google for landscaping companies in your area, does yours appear? If it does not, it means your competitors are gaining customers online instead of you, and this is why the SEO experts at www.seoperthexperts.com.au are advising those landscape companies who are not appearing at the top of Google’s results to seriously think about having an SEO plan created and implemented.

It could be that you have avoided SEO due to the fact that you are unsure how it will benefit you, and most importantly whether it will actually give you a return on your investment versus the quicker, but also the more expensive option, of paid advertising.

There is no denying that paid advertising or pay per click as it is more often called, can provide you with almost instant results. By setting up ads, and bidding on certain keywords, you could have traffic clicking through to your website within an hour or two. That sounds great, but the problem is, if you have a limited budget, then likewise you will see limited traffic.

This will be especially so if you are bidding on the same keywords, or search terms, that your competitors are. Worse, if there are larger landscaping companies with bigger advertising budgets than your landscaping company, they can simply outbid you on the cost per click and get traffic at the best times of the day when most people are likely to be searching for a landscaping company.

(more…)

Facebooktwitterpinterestlinkedinmail
By Lux Living
Does Your Renovation Company Need Digital Marketing?
Marketing

Does Your Renovation Company Need Digital Marketing?

The fact that fees for renovation projects can make them highly profitable for renovation companies should mean that acquiring clients who have renovation work is a top priority for those companies. This is why when their advice is sought, digital marketing specialists invariably advise renovation companies to make digital marketing a significant part of their client-acquiring activities.

Digital marketing provides several benefits to businesses, including renovation companies. If your renovation company is not using digital marketing, you are missing out on acquiring many clients, and those clients are using your competition.

Here are some reasons why digital marketing is essential for renovation companies and why having an online presence is vital to increasing your clients’ numbers and revenue.

It Is Where Your Clients Are

Whilst offline sources should never be abandoned, the vast majority of the population is online, and with that being the case, it follows that your potential clients are likely to be online, too.

Apart from those who were already regular internet users, recent world events, where many people found themselves stuck at home, meant that individuals who previously did not give the internet a second thought found themselves relying on it for their work and to communicate with friends and family.

This means that millions of people who did not before are now using the internet, and they, and everyone else, are now seeing the internet as part of their everyday lives, even if they are no longer at home all day.

(more…)

Facebooktwitterpinterestlinkedinmail
By Lux Living